Bulls Eye Alice

About Bulls Eye Alice

Japan’s attempt to reap the economic benefits of casino gaming while keeping gambling socially contained is comparable to Asia’s dominant casino hubs Singapore and Macau.

Singapore has also imposed a highly controlled casino model, with casinos embedded within enormous integrated resorts and accompanied by entry controls and social safeguards. But by incorporating other forms of entertainment into their resorts, Marina Bay Sands and Resorts World Sentosa have proved hugely successful businesses that blend casino gaming with complementing luxury retail, hotels and entertainment.

Genting Singapore’s flagship Resorts World Sentosa (RWS) offers a smorgasbord of non-gaming entertainments, including Universal Studios Singapore. “These different businesses are planned and operated as one connected destination for leisure visitors, families, business travellers and event delegates, with the aim to widen the destination’s appeal, encourage longer stays and support spending across a broader tourism ecosystem,” a Genting Singapore spokesperson tells iGB.

How to play Bulls Eye Alice

The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.

What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.

RubyPlay’s broader licensing footprint and distribution also give Splash Tech access to operators and markets it could not have pursued efficiently alone.

What is Bulls Eye Alice?

The work he’s done through Spilfri.nu has also exposed him to a wider problem within the índustry.

“Our work is not driven by opposition to the gambling industry or to legal, licensed operators. Quite the contrary.”

The focus is on identifying illegal and unregulated gambling sites, operators that offer gambling services without the necessary licence, as well as sites that misuse, copy, or falsely refer to other operators’ licences.